Privacy Policy

What data collects and why

  • Tracking: There is no Facebook, Google or other advertising/social media tracking mechanism on the Indri Yoga website and there never will be, however the site does use Matomo Analytics, the ethical alternative to Google Analytics that’s trusted by the United Nations. The data is not shared with anyone, it’s collected anonymously and the product is open source.

    You may choose to prevent this website from aggregating and analyzing the actions you take here. Doing so will protect your privacy, but will also prevent the owner from learning from your actions and creating a better experience for you and other users.

  • Comments: If you leave a comment or review, the data shown in the comment form is collected along with your IP address and browser user agent string to detect and reduce spam. An anonymized string (also called a hash) may be created from your email address (if you provide one) and provided to the Gravatar service to verify whether or not you are one of its users. If you’ve commented on other WordPress sites, there’s a good chance you already have a Gravatar avatar, in which case, after vetting your comment, that profile picture is visible to the public adjacent to your remarks. Gravatar, like WordPress, WooCommerce, JetPack and Akismet are part of Automattic. The Automattic privacy policy is here.
  • Contact forms: Any information you send in a contact form stays with Indri Yoga and isn’t shared with anyone.
  • Browser Cookies: If you leave a comment or review a yoga class on the site you can choose to have your name, e-mail address and website saved via cookies so that you do not have to enter your details again should you decide to leave another comment. These cookies are set to last for one year but you can delete some or all cookies from your computer anytime. Just look up the steps for clearing cookies specific to the browser and device you’re using.
    • In some cases, private and semi-private lessons, you may need to create an account to book a yoga class online here at and when you do, WordPress, the open source platform this site is built with, will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
    • Several cookies will be created when you login to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.
    • You can install the Privacy Badger extension (a project of the non-profit Electronic Frontier Foundation) for most popular browsers to detect whether you’re being tracked.
    • You can check the cookies that are being set by any website here at
  • Real Cookies: If I happen to bake real cookies or banana bread (vegan of course), we share.
  • Embedded content: Pages, posts and yoga class notes on this site may include embedded material like videos, images, articles and definitions from other sources. That embedded content from those other websites behaves in the exact same way as it would if you were viewing it on the source site. In other words, they may collect data about you, use cookies, embed additional third-party tracking and monitor your interaction with the embedded content, including tracing your interaction with it if you have an account and are logged in to that website. I keep it to a minimum.
  • Subscribing to Indri Yoga e-mails: We use Lithuania’s MailerLite e-mail service (affiliate link) because they’re European, they seem like fun people and they have free coffee at their office in Vilnius. The MailerLite Privacy Policy is here.

How long your data is retained

  • If you leave a comment, the comment and its metadata are retained indefinitely. This is so I can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue. The site also securely stores any personal information you provide in your user profile. You can see, edit (anything except your username for this site) and delete your personal information at any time. Website administrators can also see and edit that information.

What rights you have to your data

  • If you have an account on this site, or have left comments, you can request to receive an exported file of your personal data. You can also request to have your personal data erased. This does not include any data I may be obliged to keep for administrative, legal or security purposes.

Where your data goes

  • Visitor comments may be checked through an automated spam detection service.
  • PayPal processes the booking payments securely on its platform, or you can usually pay cash at the class.


  • September 11, 2018: clarified the embedded content explanation (I hope) and added MailerLite and Matomo details
  • August 27, 2018: replaced the reference to Google Adwords with Google Ads (new brand name)
  • April 22, 2019: removed the Matomo Analytics WordPress plugin and the mention of it on this page, even though it wasn’t ever processing any personal data
  • January 15, 2021: restored the Matomo Analytics WordPress plugin, began the changeover from MailerLite to MailPoet, added ‘usually’ to clarify the class payment options.